I read and watch a lot on the web about how to market photography and photographic services. Some bloggers and Youtubers will try to convince you that they have the secret to selling gazillions of prints and all you need to do is take their course. These guys are mostly charlatans. Fortunately, most commentators are much more realistic about what your expectations should be when it comes to selling your work. The consistent message is: don't quit your day job.
While that's good advice for any creative professional, it's particularly important that aspiring photographers take it to heart. Why? Because there are so many photographs out there and so few buyers, most of whom have very specific tastes and are willing to spend only so much. If your business model depends on selling lots of fine art prints, get ready to starve.
That is not to say you should give up trying to sell. I haven't. The strategy I follow is to try to find specialized markets that fit the kind of photos I take, like the one below, which you've seen before if you read this blog regularly.
My point is that in order to get your work out there, it pays to think outside the box. How many copies of this poser (or a future version of it) will be sold? I have no idea. I only know that by designing posters like this, I have a way better chance of getting my work in front of people who will enjoy it than if I just tried to sell prints through conventional channels. Perhaps in a future post I'll let readers know how many sold. If all goes well, there will be a series of posters of the same design, all based on my photographs of famous Okinawan landmarks. If you are interested in buying a copy of this poster when it comes out, contact me and I'll hook you up.
Thanks for reading.
My simple blog about the art and science of photography.